Haidilao Corporate Culture and Corporate Image Communication Research Report

As a myth in the catering industry and leading hot pot restaurant China, Haidilao has always been known for its "service". But such service can not be formed overnight, it is impossible to rely solely on directive tasks drive employees, behind which there must unique corporate culture as strong support. The author will use "Five Elements of Corporate Culture" proposed by Terrence E. Deal Allan A. Kennedy framework study depth comprehensively. With background economic globalization, established strategy rapid expansion both at home abroad recent years, so process this change external environment strategy, adaptability Haidilao's original corresponding cultural changes have become focus research. "the Competing Values Framework" Kim S. Cameron Robert Quinn diagnose suggest changes.